Dallas Market Center has added luxury marketing executive, Allen Davis, to its senior management team as evp/marketing.
In his new role, effective October 3, Davis will lead the development and execution of marketing programs across all sales channels and communications platforms for Dallas Market Center. He will oversee brand marketing, public relations, social media, marketing communications and advertising. He will work collaboratively across the company to execute marketing strategies that will strengthen Dallas Market Center’s position in the business to business and trade show industries.
Davis most recently was director of account services with Banowetz + Co., a Dallas-based, full-service branding and advertising agency.
“Allen is a rare marketing leader who has worked to successfully brand and promote luxury retail, interior design and lifestyle companies,” said Cindy Morris, president and CEO of Dallas Market Center. “He has also worked with our company directly on advertising and branding initiatives, so we know that he shares our core values while offering creative, thoughtful solutions to promoting our marketplace and delivering value to exhibitors year-round.”