The Allen Group, a manufacturer of home furnishings, home and garden decor, and seasonal gifts in China, is introducing the Allen Home brand in North America. The new Allen Home products have been designed specifically to suit North American style and quality expectations, the company noted.
The Allen Home brand incorporates the company’s production range and includes electric fireplace, heaters, furniture and air purifiers as well as holiday gift, home and garden décor. In addition, the Allen Group will launch new product categories starting with the rollout of new electric infrared food smokers.
The unique positioning of the new brand comes from the Allen Group’s factory ownership, which provides the company an ability to add premium features and finishes at factory-direct pricing. The brand’s customers can add value to existing product lines at competitive prices, the company noted.
The brand rollout begins with the company’s booth at the Hearth Patio and Barbecue Expo and continues at the High Point Spring Market.
Bill Caples, managing director of Allen Home, said, “The Allen Group has successfully marketed their products in North America and Europe for 20-plus years. Chairman Allen Chen’s vision is to add a U.S.-based design, marketing, operations and sales group focused on developing products for the North American market.”