Allergy-Prevention Plays In Miele Vacuum Pitch

Miele is making a point of allergies, their prevention, and the role its vacuum cleaners can have. The company is promoting its AirClean FilterBag plus Sealed System as a means of ensuring improved indoor air quality.

The company is touting tests conducted by an independent laboratory, IBR as evidence that its proprietary cleaning system captures and retains over 99.9% of harmful pollutants. Miele asserted that the figure translates as an average of 21 times more than popular HEPA filtered bagless machines.

According to the Asthma and Allergy Foundation of America, Miele pointed out, one out of five Americans suffer from asthma and allergies, and nearly 40 million people suffer from seasonal allergies.