AllModern Unveils Holiday Style Shops

AllModern, a modern furnishings and décor brand from Wayfair, has unveiled The Holiday Style Shops, six hand-curated shops for discovering and shopping looks in modern interior design this holiday season.

Handpicked by the AllModern editors and featuring design inspiration from on-trend influencers, each curated shop is said to feature exclusive brands, seasonal deals and gift guides at a variety of accessible pricepoints.

“Modern design is not one single look or style,” said Sarah Whitman, vp/design director, AllModern. “From Scandinavian and mid-century to rustic and industrial, the interpretation of modern design is very personal. This holiday season, we invite our shoppers to define their own modern through mixing and matching from thousands of products across the widest range possible of contemporary styles and trends. We present endless possibilities in contemporary interior design so our customers can make modern their own.”

The new AllModern Holiday Style Shops span six distinct modern design aesthetics and include giftable and décor products from new exclusive brands:

Mid-Century & Scandinavian: Balancing two iconic design aesthetics, this holiday style shop marries clean lines and simple silhouettes with bursts of color and personality featuring exclusive statement-making design from Langley Street.

Sleek & Chic: Lacquered, dramatic, and clean, the minimalist lines and monochrome tones of this design aesthetic lend a cool, winter look.

Rustic & Natural: Embracing the beauty and simplicity of the outdoors, rustic and natural showcases natural woods, subdued hues and earthy textures for warm and cozy holiday décor.

Posh & Luxe: Runway-worthy looks, luxe textures, magenta details and gilded accents warm up spaces.

Bold & Eclectic: Fusing bright colors with playful patterns, high-volume hues, and standout silhouettes, featuring exclusive brand Mercury Row.

Urban & Industrial: Forge an on-trend look for festive gatherings this season as urban-inspired décor takes center stage with raw materials, heavy metals and live edges.