HAWTHORNE, NY— Allstar is continuing its As Seen On TV beauty push with the launch of Hot Designs nail art pens.
These specially formulated nail art pens are designed to make it easy to create unique designs including dots, stripes and rainbows. A kit of three pens (each pen has two colors) includes a brush and design guide at a $14.99 pricepoint.
Hot Designs is a followup to Allstar’s Hot Bunz hair bun accessory and Hot Huez hair coloring chalk.
“Nail art is huge, and when
you can tap into an existing de-
sign trend with the best applicator at a great price, that has the making of a home run,” Allstar CEO Scott Boilen said.
Allstar is working with retailers to merchandise Hot Designs in As Seen On TV and in-line nail product departments. A single-pen option for in-line placement has a $5.99 retail price.
“Our reception in-line may be even stronger than from the [As Seen On TV department],” Boilen said, adding several retailers have scheduled in-line promotions for Hot Designs.