Allstar Products Group and the Debbie Meyer brand have formed a partnership to expand distribution of Debbie Meyer GreenBags and Debbie Meyer GreenBoxes food-preserving storage products.
Allstar plans to use its “performance based” advertising methodology— including DRTV, digital marketing and social media— to further educate consumers about the Debbie Meyer products and drive sales online and in retail stores, according to Allstar.
The agreement renews a past collaboration between Debbie Meyer and Allstar on the retail distribution of the original infomercial-supported Debbie Meyer GreenBags. The Debbie Meyer brand subsequently was licensed to Lifetime Brands before the new agreement with Allstar.
“I am excitedly looking forward to a long and rewarding relationship with Allstar,” said Debbie Meyer inventor, TV shopping and infomercial personality and co-founder of Housewares America, parent of the Debbie Meyer brand. “Allstar has an outstanding reputation and history of successfully reaching millions of consumers.”
Meyer in 2005 launched Debbie Meyer GreenBags as the first of her “food life extension” storage inventions that would be followed by Debbie Meyer GreenBoxes. The two lines have sold several million units worldwide on home shopping channels, infomercials and in retail outlets and catalogs, according to Debbie Meyer.
“With Allstar Product Group’s marketing expertise and Debbie Meyer’s proven international consumer loyalty, this partnership is sure to be a successful venture for both parties,” said Scott Boilen, Allstar’s CEO. “The Debbie Meyer brand is being used by millions of consumers worldwide, with exceptional customer satisfaction. We will continue to grow the brand’s retail presence by introducing new and innovative products, using performance-based advertising to drive sales for all of our retail partners.”