Nickelodeon Consumer Products announced a licensing agreement with Allstar Products Group, which will produce and market SpongeBob SquarePants and Dora the Explorer Snuggie Blankets, Bendaroos building sticks and Touch N’ Brush Hands Free Toothpaste Dispensers.
The new line of Nickelodeon-branded products from Allstar are set to be available this fall at retailers and through direct-response channels.
The Snuggie for kids will be available in two styles featuring SpongeBob SquarePants and Dora the Explorer.
A new Bendaroos Activity Kit features traceable templates, a SpongeBob neighborhood playmat and a SpongeBob-themed fun guide.
New SpongeBob SquarePants and Dora the Explorer Touch N’ Brush dispensers will also feature a new two-minute musical brushing timer.