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Amazon Adds To Private Label Furniture Lineup

Amazon has rolled out a third private label furniture brand dubbed Ravenna Home.

The company described Ravenna Home’s design aesthetic as classic style made simple. Amazon is keeping Ravenna Home prices moderate, with the top tag for a sofa coming in at $849. The lowest prices in the line came in at $49.99 in lighting, specifically pendants.

In presenting the collection, Amazon divides the online presentation into Living Room, Lighting, Sofas and Storage. Products are generally Prime eligible.

Last year, Amazon launched its first two furniture own-brands, Rivet and Stone & Beam. Rivet emerged as a collection of affordable mid-century modern pieces and Stone & Beam constituted a higher-end merchandise offering in casual and transitional styles. The e-tailer also offers furniture under the AmazonBasics brand.