Amazon Calls 2017 Holiday Season Its Biggest

Amazon said it celebrated its “biggest holiday season” with the retailer reporting that its Echo Dot device was its top-selling item.

According to Amazon, more than one billion items were ordered from small businesses and entrepreneurs worldwide this season— and over just five days, from Thanksgiving through Cyber Monday, nearly 140 million items were ordered. The company did not report a specific figure for the Echo Dot, but said “millions were sold.”

In addition, membership to Amazon Prime continued to grow, with the company reporting more than four million new memberships in one week. Specifics on the total number of new Prime memberships were not revealed.

“We’re excited that people continued to join Prime this holiday, to take advantage of more fast and free shipping options plus new convenient delivery like Amazon Key, as well as early access to Lightning Deals and unlimited streaming of TV shows and movies, including Prime Originals and more,” stated Jeff Wilke, CEO worldwide consumer.

Within housewares, the best-selling kitchen item was the Instant Pot DUO80. Top selling personal care products included the Finishing Touch Flawless Women’s Painless Hair Remover, the Philips Norelco Multigroom All-In-One Series 3000 and the Oral-B Black Pro 1000 Power Rechargeable Electric Toothbrush, while the best-selling item worldwide was the Philips Sonicare Diamond Clean Rechargeable Toothbrush.

Amazon also noted that robot vacuums were among the best-selling home items on Amazon during the holiday season.