Amazon Launches Pharmacy, Discount Drug Benefit

In a challenge not only to drug store chains but mass merchants and supermarket operators boosting their wellness credentials via pharmacy and related medical services, Amazon has launched two new pharmacy offerings designed to help customers conveniently purchase their prescription medications.

Amazon Pharmacy, a new store on the parent website, allows customers to complete an entire pharmacy transaction on their desktop or mobile device through the retailer’s app. Via a secure pharmacy profile, consumers can add their insurance information, manage prescriptions and choose payment options before checking out. Prime members receive unlimited, free two-day delivery on orders from Amazon Pharmacy. Prescribers can send scripts directly to the online pharmacy, Amazon noted.

Prime members can also access savings on medications at Amazon Pharmacy when paying without insurance and at more 50,000 other participating pharmacies nationwide. The Amazon Prime prescription savings benefit can save members as much as 80% off generic and 40% off brand name medications when paying without insurance. Prime members will have access to their prescription savings at checkout on Amazon Pharmacy.

In tandem, the Amazon Prime prescription savings benefit and Amazon Pharmacy make it simple for customers to compare prices and purchase medications for home delivery, the company asserted, all in one place. Now, filling prescriptions is as convenient as any other purchase on Amazon’s online store.

“We designed Amazon Pharmacy to put customers first – bringing Amazon’s customer obsession to an industry that can be inconvenient and confusing,” said TJ Parker, vp/Amazon Pharmacy. “We work hard behind the scenes to handle complications seamlessly so anyone who needs a prescription can understand their options, place their order for the lowest available price, and have their medication delivered quickly.”

Doug Herrington, Amazon svp/North American consumer, said, “As more and more people look to complete everyday errands from home, pharmacy is an important and needed addition to the Amazon online store. PillPack has provided exceptional pharmacy service for individuals with chronic health conditions for over six years. Now, we’re expanding our pharmacy offering to Amazon.com, which will help more customers save time, save money, simplify their lives, and feel healthier.”