Amazon has introduced a new program called Launchpad, which has been developed to make it easier for startups, including those in the housewares industry, to launch, market and distribute their products to Amazon customers.
The program is geared toward helping startups successfully launch their innovations and overcome challenges associated with launching new products. It allows these startups to use Amazon’s retail expertise and infrastructure to create awareness and drive sales, the company said. Services include offering a streamlined onboarding experience, custom product pages, a comprehensive marketing package and access to Amazon’s global fulfillment network.
“As the pace of innovation continues to increase within the startup community, we want to help customers discover these unique products and learn the inspiration behind them. We also know from talking to startups that bringing a new product to market successfully can be just as challenging as building it,” said Jim Adkins, vp/Amazon. “Amazon Launchpad gives customers access to a dedicated storefront featuring a variety of innovative new products from emerging brands. For startups, we handle inventory management, order fulfillment, customer service, and more, allowing them to focus their efforts on the innovation that results in more cool products.”
Amazon said it is working with more than 25 venture capital firms, startup accelerators and crowd-funding platforms to bring startups into the Amazon Launchpad program. The Amazon Launchpad Store currently features over 200 products from electronics to kitchen to beauty.
In kitchenware, the storefront features startups including travel coffee press Espro, reusable bag kits from BlueAvocado, the Coravin Wine Access System and more.