Prime Day sales surpassed those Amazon.com rang up on Black Friday and Cyber Monday, the e-tailer said, making the occasion the biggest day of revenue generation in the company’s history.
This year, Amazon extended Prime Day to 30 hours that began on June 10 and continued to the close of July 12. Still, even looking at the same 2016 30-hour period, Prime Day 2017 sales grew by more than 60% overall versus the year-prior timeframe, Amazon said. Among customer designations, sales growth by small businesses and entrepreneurs was even higher than the average.
The company added that more new members joined its Prime membership program on July 11 than on any other single day in Amazon history. Tens of millions of loyalty program members made a purchase on Prime Day 2017, Amazon asserted, with the total generated up more than 50% versus the 2016 occasion.
Prime members’ most popular purchase was Echo Dot, a device that connects consumers to Amazon’s Alexa voice-activated operating system. Echo Dot not only was the best-selling Amazon device this Prime Day but also the best-selling product from any manufacturer in any category across Amazon globally, the company said.
Prime Day 2017 was also the biggest sales event ever for Amazon devices in the U.S. and around the world, including record sales for Echo, as well as Fire tablets and Kindle devices. The all-new Element 55-inch 4K Ultra HD smart LED TV, Amazon Fire TV Edition, came in as the best-selling television deal in Amazon history, the company noted, selling through record units in less than four hours.
In terms of housewares, other Prime Day top sellers in the U.S. included the Instant Pot DUO80 7-in-1 multi-use programmable pressure cooker, which also was a high-demand item in Canada.
Greg Greeley, vp/Amazon Prime, said, “Our teams around the world will keep working to add more and more to your membership, so Prime continues to make your life better every day. We are already looking forward to our Prime Day celebration next year.”