Amazon Prime Day Drives Record Sales For Small Businesses

After holding Prime Day in India in August, Amazon just wrapped the two-day event across 19 additional countries, delivering big sales for small businesses and big savings for Prime members in the U.S., U.K., U.A.E., Turkey, Spain, Singapore, Netherlands, Mexico, Luxembourg, Japan, Italy, Germany, France, China, Canada, Brazil, Belgium, Austria, and Australia.

Amazon said it is on track to invest $18 billion this year to help small and medium-sized businesses succeed in its store, and designed this Prime Day to support small businesses even more—including funding a promotion that helped drive over $900 million in sales for small businesses in the two weeks leading up to Prime Day.

This Prime Day, according to the company, delivered the two biggest days ever for third-party sellers, nearly all of which are small and medium-sized businesses. Sellers saw record-breaking sales, surpassing $3.5 billion in total across 19 countries. In addition, Prime members around the world saved over $1.4 billion during the epic deals event, securing deep discounts and getting a jump start on their holiday shopping.

“We are thrilled that Prime Day was a record-breaking event for small and medium businesses worldwide, with sales surpassing $3.5 billion— an increase of nearly 60% from last year,” said Jeff Wilke, CEO worldwide consumer. “We’re also proud that Prime members saved more than $1.4 billion, and we look forward to providing more opportunities for our selling partners to grow and customers to save throughout the holiday season. I’m incredibly thankful to our employees and partners around the world who helped make Prime Day possible, especially the dedicated front-line teams in our fulfillment centers and delivery operations.”

Members shopped and found deals across a variety of categories from small businesses to top brands, with home, electronics, nutrition and wellness, and arts, crafts and sewing as some of the best-selling categories.

In the U.S., Amazon noted that best sellers included the iRobot Roomba Robot Vacuum, MyQ Wireless & WiFi Enabled Smart Garage Door Opener, LifeStraw Personal Water Filter, Goli Apple Cider Vinegar Vitamins, and Kids Against Maturity: Card Game for Kids and Families.