Despite technical difficulties that had Amazon.com offline intermittently during Prime Day, the company said its annual online summer sale day was a success with sales surpassing Cyber Monday and Black Friday.
Over a 36-hour period from Monday, July 16, through Tuesday, July 17, Amazon said Prime members purchased more than 100 million products during this year’s event. Among the best sellers, according to the company, were Amazon’s Fire TV Stick and its Echo Dot.
“Extending Prime Day to a day and a half this year allowed us to further reward members with unbeatable deals, access to exclusive new products and unforgettable experiences that highlight the many benefits of a Prime membership,” said Jeff Wilke, CEO worldwide consumer, Amazon.
The company reported that several categories had more than 5 million items purchased, which included kitchen products. More than 300,000 Instant Pot 6-quart 7-in-1 multi-use units were sold and consumers purchased 150,000 LifeStraw personal water filters. The two items were listed as top U.S. sellers for Prime Day.
Amazon also reported that a record number of Prime shoppers shopped across 17 countries, and the number of new Prime member sign-ups on July 16 was the largest in company history.