Amazon Sets Expanded Prime Day For July 15

With the event this year expanded to 48 hours, Amazon will launch its annual Prime Day at midnight Pacific Time on Monday, July 15.

Given the longer running period, Prime members will have two full days to check out more than one million deals available around the world, Amazon noted, including limited-quantity Lightning Deals on top-tier brands. This year, Amazon stated that it would reserve the biggest Prime Day deals for Alexa-enabled devices.

In addition, Prime members can shop hundreds of thousands of event-associated bargains from small and medium-sized businesses around the globe and, for the first time, members will be able to shop a dedicated page of Prime Day deals from innovators, artisans, and entrepreneurs based in the U.S., Amazon noted. Shoppers can find deals from smaller business at several dedicated, in-site locations such as Amazon Storefronts, Amazon Handmade and Amazon Launchpad. Last Prime Day, the company pointed out, small and medium-sized businesses selling through stores on Amazon.com surpassed $1.5 billion in sales.

“Get ready, as we pull back the curtain to reveal exclusive products, special performances and two full days of phenomenal deals this Prime Day,” said Jeff Wilke, Amazon CEO worldwide consumer. “Our vision is that Prime Day should be the absolute best time to be a member, when you can enjoy shopping, savings, entertainment and some of the best deals Prime members have ever seen. Stay tuned as we reveal exclusive savings at Whole Foods Market, thousands of new product launches, as well as world-class entertainment and more, leading up to Prime Day on July 15 and 16.”