Prime Day is becoming bigger, Amazon.com said, in part by becoming longer.
Prime Day will begin on July 16 at noon Pacific Time and 3 p.m. Eastern Time, running through July 17. So it will extend from 30 hours to 36 hours this year, with more than one million deals exclusively for Prime members in the U.S. and around the world, as well as associated bargains at Whole Foods Market stores.
Prime members in the U.S., the United Kingdom, Spain, Mexico, Japan, India, Italy, Germany, France, China, Canada, Belgium, Austria and, new this year, Australia, Singapore, the Netherlands and Luxembourg can shop deals across TVs, smart home, kitchen, housewares, grocery, toys, fashion, furniture, appliances and back-to-school supplies as well as stock up on everyday essentials.
Prime Day will feature double the deals on Amazon devices, the company noted, and the biggest bargains yet on Alexa-enabled products including Echo, Fire TV and Fire tablets, in addition to new categories from home security to Echo devices with screens.
In another first-time Prime initiative, Amazon will offer exclusive new items, content and special-edition products from both well-known and emerging brands to Prime members on a limited time basis including the Delta Trinsic Touch2O voice-activated faucet, the first Alexa-enabled kitchen faucet.
At Whole Foods Market, Prime members will get an additional 10% off hundreds of sale items throughout the store, and deep discounts on select products. Consumer can download the Whole Foods Market app and scan a Prime Code to access the deals. From July 14 through 17, Amazon Prime Rewards Visa card members with an eligible Prime membership will enjoy double the rewards, via 10% back on purchases, when shopping at Whole Foods Market on up to a total of $400 in purchases.
In the promotional build up to Prime Day, giant Smile boxes will make their way to major cities around the world, Amazon indicated. New York City, Los Angeles, London, Tokyo and Milan will receive the boxes, which will deliver a public event that will underscore the value of Prime membership..
Pre-Prime Day promotional deals that start July 3 include $100 off screen-enabled Echo Show, which can make video calls or stream video flash briefings, movies and TV shows, as well as provide a view to smart home cameras, photos, weather forecasts and other visual content. Amazon also will use the Prime Day run up to tout its own brands in promotions that include discounts up to 25% off furniture and décor from Rivet and Stone & Beam.
To get more traction from Prime Day, Amazon is offering a 30-day free trial at amazon.com/primeday that will give consumers access to the event.