Amazon Touts Prime Day Sales Success

Prime Day 2019 rolled through as Amazon’s largest shopping event ever with more than one million deals exclusively for Prime members, the company declared.

Running through two days beginning on July 15, sales surpassed Amazon’s previous Black Friday and Cyber Monday combined, the company said. Prime members purchased more than 175 million items during the promotion, which also was the biggest Amazon devices sales event in company history, when comparing two-day periods.

Prime members worldwide saved more than $1 billion during the Prime Day period, according to Amazon. Millions of items shipped in one day or faster, the company said, via Prime free one-day, prime free same-day and Prime Now worldwide. Prime members in 18 countries shopped the event, double the number versus the first Prime Day five years ago. Amazon enrolled more new Prime members on July 15 than on any previous day in company history, and almost as many on July 16, making those the two biggest days ever for member signups, the company maintained.

Top-selling deals included the iRobot Roomba 690 robot vacuum, Amazon noted.

In the U.S., the number of consumers shopping Prime Day set a record as well, Amazon asserted. Prime members purchased more than 200,000 LifeStraw Personal Water Filters, which made it one of the U.S. Prime Day best sellers along with the Instant Pot DUO60 multi-cooker.

Amazon added that Prime Day 2019 was another record-breaking day for independent third-party sellers when comparing two-day periods, with sales exceeding $2 billion for the event.

“We want to thank Prime members all around the world,” said Jeff Bezos, Amazon founder and CEO. “Members purchased millions of Alexa-enabled devices, received tens of millions of dollars in savings by shopping from Whole Foods Market and bought more than $2 billion of products from independent small and medium-sized businesses.”