Amazon Touts Prime Day Sales

Amazon said that its first Prime Day global shopping event, to celebrate the e-commerce company’s 20th birthday, was a record-breaking success, surpassing its Black Friday records.

Amazon stated that it sold more units on its July 15 Prime Day than on Black Friday of 2014, and had more new members try its Prime membership service worldwide than any single day in the e-commerce company’s history. Customers ordered 34.4 million items across Prime-eligible countries, breaking its Black Friday records with 398 items ordered per second, according to the company.

Among the housewares related Prime Day highlights from the U.S., according to Amazon:

  • 28,000 Rubbermaid 42-Piece Easy Find Lid Food Storage Sets were sold on Prime Day, compared to 428 the previous Wednesday.
  • 24,000 Instant Pot 7-in-1 Programmable Pressure Cookers were sold, compared to 182 the previous Wednesday.
  • 14,000 iRobot Roomba 595 Pet Vacuum Cleaning Robots were sold, compared to one the previous Wednesday.

Amazon Prime is an annual membership program for $99 a year that offers customers free two-day shipping, free same-day delivery in 14 metro areas, streaming services and early access to Lightning Deals. In addition, Prime members in Atlanta, Austin, Baltimore, Brooklyn, Dallas, Manhattan, Miami, and London receive one and two hour delivery on items with a dedicated app.

While some news media reports noted that some consumers were disappointed in the short-lived deals and the product selection during Prime Day, Amazon noted that the promotion will continue in the future.

“Thank you to the hundreds of thousands of new members who signed up on Prime Day, and our tens of millions of existing members for making our first ever Prime Day a huge success,” said Greg Greeley, vp/Amazon Prime. “Worldwide order growth increased 266% over the same day last year and 18% more than Black Friday 2014, all in an event exclusively available to Prime members. Going into this, we weren’t sure whether Prime Day would be a one-time thing or if it would become an annual event. After yesterday’s results, we’ll definitely be doing this again.”