Amazon’s Acquisition Of Whole Foods Market Moves Forward

Amazon’s $13.7 billion acquisition of Whole Foods Market will close on Monday, August 28, 2017, and the two companies are outlining several marketing and merchandising initiatives that will launch after the merger.

The Federal Trade Commission has approved the deal, paving the way for the completion of the acquisition.

The two companies said they will together pursue the vision of making Whole Foods Market’s natural and organic food more affordable. To that end, Whole Foods Market will offer lower prices starting Monday on a selection of best-selling grocery staples across its stores, with more to come, the companies said.

In addition, Amazon and Whole Foods Market technology teams will begin to integrate Amazon Prime into the Whole Foods Market point-of-sale system, and when this work is complete, Prime members will receive special savings and in-store benefits. After certain technical integration work is complete, Amazon Prime will become Whole Foods Market’s customer rewards program.

“We’re determined to make healthy and organic food affordable for everyone. Everybody should be able to eat Whole Foods Market quality, and we will lower prices without compromising Whole Foods Market’s long-held commitment to the highest standards,” said Jeff Wilke, CEO of Amazon worldwide consumer.

Whole Foods Market’s healthy and high quality private label products— including 365 Everyday Value, Whole Foods Market, Whole Paws and Whole Catch— will be available through, AmazonFresh, Prime Pantry and Prime Now.

Amazon Lockers will be available in select Whole Foods Market stores. Customers can have products shipped from to their local Whole Foods Market store for pick up or send returns back to Amazon during a trip to the store.

Amazon and Whole Foods Markets said they plan to offer more in-store benefits and lower prices for customers over time as the two companies integrate logistics and point-of-sale and merchandising systems.

“It’s been our mission for 39 years at Whole Foods Market to bring the highest quality food to our customers,” said John Mackey, Whole Foods Market co-founder and CEO. “By working together with Amazon and integrating in several key areas, we can lower prices and double down on that mission and reach more people with Whole Foods Market’s high-quality, natural and organic food. As part of our commitment to quality, we’ll continue to expand our efforts to support and promote local products and suppliers. We can’t wait to start showing customers what’s possible when Whole Foods Market and Amazon innovate together.”

Whole Foods Market operates 460 stores in the U.S., Canada, and the United Kingdom.