Ambiente 2015, to be held from February 13 to 17, will spotlight its Partner Country for 2015, the United States of America. Around 90 of the 4,700 exhibitors are expected to come from the USA and include companies such as American Cookware, Chef’n, Design Ideas, Gibson, Hampton Forge, KitchenAid, Lenox Corporation, Yankee Candle and Vitamix.
“The USA is characterized by an incredibly exciting range of different styles. I am looking forward to the exchange of ideas and the impulses sure to be generated by the appearance of the United States of America as this year’s Ambiente Partner Country,” said Nicolette Naumann, vp/Ambiente and Tendence.
The “Seashore Galore” Partner Country presentation by designer Scott Henderson will be distinguished by a selection of products made by U.S. companies such as Areaware, Artecnica, Nambé, OXO and Zoku.
Another highlight is the Partner Country Day on the Monday of the fair. In Hall 4.1, for example, Lenox will be raffling fine bone china dinnerware made in the USA while Big Mouth Toys will hold a “2 Meter Inflatable Football Raffle’”in Hall 9.2. In Hall 3.0, Wilton is planning a “Buttercream Cake Decorating” presentation. Additionally, Vinturi will give visitors the chance to try U.S. wines in Hall 1.1.
The Messe Frankfurt promotional program presents young international designers in Halls 4.0 (Table Contemporary Design) and 11.0 (Loft). Two of the talents come from the USA and will be showing their works in the Loft section. Jessica Herrera and the New York Visibility design studio with Joseph Guerra and Sina Sohrab will present home interior design there.