AmericasMart Adds Winter Atlanta Market Programs

International Market Centers has added educational programming for the upcoming Atlanta International Gift & Home Furnishings Market, to be held at AmericasMart on January 14 to 21, 2020.

The market will once again present its Shop the Show influencer social media program. Joining previously announced influencer, TV personality and cookbook author Tiffani Thiessen, will be Katie Stauffer of the Stauffer Family; Brian Patrick Flynn; Paloma Contreras and Liz Marie Galvan. The influencers collectively reach nearly 6 million followers with content including trends in home décor, gift, tabletop, kids, lifestyle and seasonal décor.

Thiessen headlines the Shop the Show programming with “Breakfast with Tiffani – Easy Breezy Brunching & Entertaining Tips” from her new book “Pull Up a Chair: Recipes from My Family to Yours” on Thursday, January 16 at 11 a.m.

Flynn hosts a cocktail party with tips for incorporating “hygge”– the Danish attitude towards life that emphasizes finding joy in everyday– into design projects and stores in “How to Hygge at Accent Decor” on Wednesday, January 15 at 3 p.m.

Stauffer shops and styles her favorite Corkcicle products and mixes and mingles with her twins Mia and Emma in “Pop, Shop & Sip: Cocktails at Corkcicle” on Thursday, January 16 at 3 p.m.

Galvan signs her debut book “Cozy White Cottage: 100 Ways to Love the Feeling of Being Home” while attendees enjoy a warm cookie and cocktail on Wednesday, January 15 and Contreras signs her new book “Dream Design Live” on Friday, January 17.

Retailer educational programs will also be offered. Liz Martin of Charleston Weekender leads “Influencer Marketing 101: The Do’s & Don’ts of Getting Your Store Featured by Bloggers” which teaches a basic understanding of hiring and collaborating with bloggers on Tuesday, January 14 at 10 a.m.

Patti Biro of Spa Industry Association explains how adding temporary locations to an outreach strategy can expand market reach and create new sales opportunities in “Here Today, Gone Tomorrow: Pop-Ups, Mobile Retail and More” on Tuesday, January 14 at 1 p.m.

In “Social Media Strategy for Retail Success in 2020 and Beyond,” blogger and retailer Mandy Kellogg Rye of Waiting on Martha, Inc. and Welcome Media Co. shares the core social media strategies that every retailer should know on Wednesday, January 15 at 10 a.m.

Becky Tyre records a live episode of Retail Details the Podcast during “Partnering for Promotions & Successful Store Events” on Wednesday, January 15 at 1 p.m.

“Ten Easy Steps to Retail Relevance in 2020” features Annette Joseph and Barbara Pederzini sharing merchandise styling tips for retailers with Rue editor-in-chief Kelli Lamb on Thursday, January 16 at 10 a.m.

“How to Think Like a CFO: The 5 Numbers All Business Owners Need to Know” provides key business financial knowledge on Friday, January 17 at 1 p.m. “The Psychology of Price (The Markup and Markdown Game)” present tactics retailers need to deploy to maintain a competitive pricing position on Friday, January 17 at 2 p.m.

Sherwin-William’s 2020 Color of the Year, Naval SW 6244, will be celebrated at the Roaring Navy party on Thursday, January 16 at 7 p.m. Attendees are invited to come dressed in their best Naval-colored attire as they raise a glass and usher in the new year on the Commercial Design floor.