Dorel Industries has created the new Augusta collection for its Ameriwood furniture lineup in a balanced approach to the marketplace weighing affordability and on-trend style in a way that is relevant to today’s lifestyles.
The collection includes bedroom and living room pieces.
In time for Fall High Point Market season, Augusta arrives in an industrial farmhouse style that’s informal with a mixed materials construction and an industrial edge to provide contrast and flexibility that can help the furniture fit into a variety of room settings. Augusta pieces are finished in a relatively new finish, reclaimed oak, a lighter, modern take on the rustic, and design details include side panels and decorative hardware.
Augusta’s flexibility is also evident in the ability of items in the collection to do double duty, with the dresser, for example, potentially standing in as a dining room buffet. To increase attractiveness for consumers who aren’t eager do-it-yourselfers, the collection features side panels preassembled complete with the legs and decorative moldings, and bedroom items ship with preassembled drawer glides.