RB, producer of the Amopé foot and nail care brand, is launching an Amopé pop-up beauty boutique tour at retail locations in 11 cities starting in April.
According to the company, the boutique will offer consumers the chance to experience the brand’s new Amopé Pedi Perfect Wet & Dry Rechargeable Foot File, which works on both wet and dry skin.
The pop-up locations will also offer consumers complimentary five-minute partial manicures and pedicures with the Amopé range of foot and nail care products. Consumers will have the opportunity to participate in a professional photo shoot to showcase their results, and be able to share the photos on social media channels and track the conversation using the hashtag #doyouamope.
The boutique will also make stops at five malls where consumers can interact with beauty experts. Amopé is partnering with a team of top beauty experts, local to each market, who will be on-site to provide beauty tips for spring, as they share how women can achieve their best at-home mani-pedi.
“All women deserve to feel pampered, so we’re launching the Amopé Beauty Boutique to give them soft, beautiful feet that they’ll want to show off,” said Karen Chisholm, marketing director at RB. “At the beauty boutique, women can experience the latest innovations from Amopé and see why it’s the beauty essential for the perfect pedi all year round, especially summer.”
The tour will include stops in Atlanta, New Orleans, Houston, Dallas, Memphis, St. Louis, Chicago, Richmond, Washington DC, Philadelphia and New York.