Amy Neuman, Kohl’s, Senior Omnichannel Buyer, Kitchen Appliances

The July 23 issue of HOMEWORLD BUSINESS® features the 19th annual Impact Merchants special report. Housewares suppliers, representing the categories that HomeWorld covers, once again were asked to nominate buyers and merchandisers believed to have made a significant impact during the past year.

The selection of the 19 Impact Merchant winners is not intended as a definitive list of the best merchants in housewares retailing. Votes went to several more merchandisers than those featured. This year’s honorees represent buyers in given categories that received the majority of votes by vendors polled.

Voters were asked to give added weight to merchandising creativity, trend and marketing astuteness, attention to detail, openness to risk, flexibility, relationship building and the ability to deliver a profitable program for both the vendors and retailer while providing value to consumers. One thing this year’s Impact Merchants share is a vote of respect by their vendors. In today’s unpredictable retail environment, that vote really counts.

Amy Neuman, Kohl’s, Senior Omnichannel Buyer, Kitchen Appliances

Amy Neuman is no stranger to Kohl’s. Since joining the retailer in 2001, she has been a part of the merchandising teams in a host of product categories that include adult and children’s apparel, toys, electronics and now housewares.

In May of 2017, Neuman was named to her current position as senior omnichannel buyer for kitchen appliances. During that time, product suppliers say she has worked hard to gain expertise in a category that with its diverse assortment of appliances can be challenging to learn. That fact, among others, is why Neuman is a HomeWorld 2018 Impact Merchant.

Her efforts in the small electrics segment over the past year-plus are seen in store as Kohl’s appliance selection offers a mix of hot products and everyday items.

Toward the front of the kitchen electrics section of Kohl’s housewares department, top selling products such as air fryers and multi-cookers are positioned in an effort to highlight the hot sellers in the category. Adjacent to those electrics are collections from brands including KitchenAid and Cuisinart that are presented along the store’s main aisle.

Coffee also continues to enjoy a significant presence in the department as a variety of units are positioned along the back wall, which serves to catch the eye of shoppers as they peruse the store.

To give its customers a broader selection of kitchen electrics from which to choose, Kohl’s uses its e-commerce outlet to carry higher-priced, gourmet-style products such as high-end food prep appliances and coffeemakers.

2018 HomeWorld Business Impact Merchants (click on name for profile):