Andreas Hansen, Plum

Plum people to watch 2021

The August 17 edition of HOMEWORLD BUSINESS® revealed the 15th annual “People To Watch” in housewares during the next 12 months.

Selected by HomeWorld Business editors, “People To Watch” represents a cross section of a diverse housewares business— from established to newly installed company leaders; from large to small operations, from big-box to specialty retailers; from trade show managers to celebrity endorsers.

The HomeWorld “People To Watch” are in the spotlight not only for how they might impact their respective organizations in the coming months, but also for how they might impact the overall housewares business.

Andreas Hansen, Plum, Global President

CREDENTIALS: Eleven months ago, Andreas Hansen took the reins as global president of Plum and decided to fundamentally transform how consumers enjoy wine. Hansen is a respected executive in the appliances industry, having worked with high-end brands such as Thermador, Gaggenau and Bosch in some 30 markets around the world. He has nearly two decades of experience in strategic planning, product and brand marketing, market intelligence, sales management, distribution and merchandising. Hansen most recently was president of Liebherr Appliances for the Americas for Liebherr Group, an $11 billion multinational manufacturer. Hansen also held leadership roles at BSH Home Appliance Group, Electrolux, Legacy Companies and La Cuisine International.

WHAT TO WATCH: Plum is a three-year-old entrepreneurial startup that introduced the first wine appliance that automatically preserves, chills and serves wine by the glass. Hansen’s appliance background allows him to build on his relationships, establishing Plum with some 300 retail stores, including Williams Sonoma, Bloomingdale’s and Macy’s. Hansen also changed Plum’s distribution, taking ownership of marketing and engaging key influencers. Wine is a $72 billion market; 40% of Americans consume wine, and Plum is tapping into this potential. Plum continues to add to its executive team and focus on product innovation, with former Serta Simmons CEO Michael Traub stepping up as CEO earlier this month; freeing up founder and chairman David Koretz to take on the new post of chief product officer.

PERSPECTIVE: Plum features pioneering technology and is “uniquely positioned to become the new ‘must have’ in the modern home,” Hansen said. “There is no other product that combines preservation, dispensation and refrigeration in an all-in-one appliance. Plum is also on the forefront of AI-powered wine recognition that allows for a virtual sommelier, automatically identifying the vintage, varietal, region, winery and wine, connecting to rich content that lets you step into the tasting room without leaving your home. Wine consumption has gone up, online retail on wine is here to stay and we want to be part of both. We are accelerating the shift of wine from bottle to glass, the same way coffee went from pot to cup. We are aiming to become the preferred way to consume wine.” —Donna Boyle Schwartz

2021 HomeWorld Business People To Watch (click on name for profile):

Janet Hayes, Crate & Barrel Holdings

Derek Miller, International Housewares Association

Samantha Rose, GIR (Get It Right)

Jay Zilinskas, Legacy Companies

Ed Vlacich, Lasko Holdings

Ben Gadbois, Corelle Brands

Joana McKenna, Walker Edison

Andreas Hansen, Plum

Marvin Ellison, Lowe’s

Chris McDonough, Corkcicle

Mark Tritton, Bed Bath & Beyond

Mike Evans, Bestar-Bush

Greg Cairo, Le Creuset of America

Pamela Stafford, Hestan Culinary

Bob Maricich, International Market Centers

Mark Rosenzweig and Mark Barrocas, SharkNinja