Ankarsrum is partnering with retailers on Facebook Live events to inspire and educate home cooks on the Assistent Original stand mixer. It is designed for whisking, mixing, kneading, pasta making, blending, pressing, grinding, shredding, sausage stuffing and straining, with multiple attachments that expand its functionality.
“We’re adapting a demo-driven sales campaign to a new environment where so many consumers are home and online, and cooking and baking more than ever. Facebook Live gives us the immediacy and interaction of a store demo, with the added advantage of reaching new customers through social media,” said Ashley McCord, U.S. distribution product manager for Ankarsrum Original USA.
A recent Ankarsrum Facebook Live event with Cooks on Main in Williston, North Dakota, had up to 42 participants on the live stream, but was viewed over 750 times the following week. The event demoed recipes for Focaccia bread and muffins, in addition to showcasing the features and benefits of the mixer.
“There are things about the Assistent Original that you have to see to understand, like its sturdy base, quiet motor and rotating bowl. The open design makes it easier to add ingredients, and it can handle very large amounts of dough, or very small amounts. The warranty and design far surpass anything else on the market right now, and people are always amazed by how much it does,” said McCord.