Ankarsrum Positioned For U.S. Growth

Ankarsrum Kitchen AB, a European kitchen electrics vendor known for its high-end multifunctional stand mixers, is targeting the U.S. market in 2020 with new products and programs and a return to The Inspired Home Show.

The brand will demo its signature Ankarsrum Assistent Original Stand Mixer at the show, with new attachments and colors that expand its functionality. It is designed for whisking, mixing, kneading, pasta making, blending, pressing, grinding, shredding, sausage stuffing and straining, with a range of attachments available.

The stand mixer also features a rotating bowl, which creates a unique way of kneading and treating the dough that simulates kneading by hand, the company noted. The large capacity 7.3-quart bowl is open at the top, which makes it easy to add ingredients. The stand mixer is available in several colors.

“Ankarsrum is the aspirational choice in stand mixers. We look forward to working with our retail partners to redefine the high end of this important category,” said Marcus Grimerö, CEO of Ankarsrum Kitchen.