Ankarsrum, makers of the Assistent Original stand mixer, has reported record U.S. sales for 2020, with a projected 52% increase over the prior year. The company said it is increasing production at its factory in Sweden to meet increasing demand.
The unit is designed for whisking, mixing, kneading, pasta making, blending, pressing, grinding, shredding, sausage stuffing and straining, with a variety of attachments for additional functions.
“We expected strong sales this year as U.S. consumers learned more about our design, but then home cooking and baking took off like never before because of the pandemic. We’ve been hard at work strategizing ways to increase production. Now is the time for our retail partners to contact us about any pre-orders they want to place for the busy months ahead,” said Marcus Grimerö, CEO of Ankarsrum Kitchen AB.