Anova, a subsidiary of Electrolux, has appointed Scott Heimendinger as chief marketing officer. Heimendinger will lead all product, consumer and content marketing, as well as advise on the direction and development of future products. He will report directly to Anova’s CEO and co-founder, Stephen Svajian.
Heimendinger brings a unique experience to the CMO role as a hardware founder in the kitchen space as well as a lead technical and applied researcher. Prior to joining Anova, Heimendinger worked for Modernist Cuisine, a culinary research and innovation lab, as the director of applied research and technical director. At Modernist Cuisine, he pioneered foundational information on sous vide and democratized sous vide education through their books. Heimendinger also co-founded Sansaire, a first-wave sous vide startup.
Early last year, Heimendinger also came to Anova as a consultant to help to develop the Anova Precision Oven, a convection-steam oven with pro-level features for the home cook, that launched in August.
“Scott is the ultimate food geek, the real deal,” said Svajian. “He is incredibly knowledgeable and passionate about food and technology. Throughout his career, Scott has shown a demonstrated ability to create innovative products and compelling content that educates home cooks of the benefits of sous vide. He has a pulse on our #anovafoodnerd community and I wanted to bring that to the CMO role.”