Ikea U.S. has launched a new and improved app, the company announced, developed to transform its previous in-store companion app into a shopping platform.
Now, in the app, customers can browse and purchase products in a simpler, more convenient way. With the new platform, customers can buy products directly for home delivery and pick up at the store. Ikea stated that the app launch is part of transforming its business into one that is more convenient and accessible for consumers wherever they are and however they like to shop.
As redesigned, the app allows users to seamlessly navigate, Ikea asserted, while receiving an inspirational feed of product recommendations, engaging content and campaigns. Consumers can personalize app functions by selecting favorite products, create a profile and access their digital Ikea Family card. App users can employ what Ikea calls a “democratic digital design” via a centralized data control panel that gives them contextual access to their settings where they can change and customize their inspirational feed. Ikea noted that it will continuously update the app over time, introducing more features and upgrading the customer experience.
“At Ikea, we are on a journey to transform the way we meet our customers, and the Ikea app is an important step we’ve taken to become more accessible and convenient to the many,” Umesh Sripad, Ikea U.S. chief digital officer, said in announcing the app adaptation. “One of the reasons customers enjoy visiting Ikea is to get shopping ideas and inspiration, and the shoppable app makes it possible for them to get inspired and complete their purchase from the convenience of their mobile device.”