Arc International is launching its first-ever national consumer advertising campaign for its Luminarc brand. The first ad will publish this Thursday, October 9 in Modern Woman Magazine.
The consumer advertising effort is designed to build awareness and drive growth for Luminarc. The half page, full color advertisement in the October issue, according to the company announcement will “broaden its conversation with key demographics for its housewares brand…women 25 to 45 years of age.”
“We felt that it was timely to speak more directly to consumers as a way to build brand awareness and drive volume for Luminarc products in our key retail partners,” said Ron Biagi, vp/sales and marketing, Arc International. “Luminarc has recently broadened its offering into many new and important housewares categories, and we want the consumer to know we are much more than just a drinkware brand. This ad, and the future ones we are planning, are all designed to make that message resonate with our key consumer target audience.”
The ad features the brand message that has been the core of Luminarc’s ongoing trade advertising program (as seen in HOMEWORLD BUSINESS®) “Luminarc: One Word Says It All”, and shows products from several key categories, including drinkware, serveware, food prep and storage. The copy touts the breadth, versatility, quality and especially the affordability of Luminarc products, and directs consumer to Luminarc’s web and social media locations for further conversation and information, according to the company.