Armaly Acquires Cleaning Brands

Armaly Brands, maker of Brillo, has acquired the Cameo, Snobol and Parsons’ cleaning brands and assets from Church & Dwight Co., Inc. 

The company said it plans to invest in marketing for the home cleaning brands and expand North American and global distribution.

“These are top of the line consumer brands that will expand our family of traditional and highly functional cleaning products, a category where we’ve been focused for 108 years,” said John Armaly, president and CEO of Armaly Brands. “Similar to the success we’ve had introducing Brillo to a new generation of consumers, we’re excited to increase access to these products through our retail partners and introduce these trusted brands to new households around the world.”

Cameo offers copper, brass and porcelain cleaners, as well as aluminum and stainless steel cleaners, Snobol is known for its toilet bowl cleaner, and Parsons’ range includes ammonia household cleaners. Armaly also offers Brillo soap pads, Brillo Estracell sponges and the Brillo Sweep & Mop.

“Consumers recognize and are looking for the Cameo, Snobol and Parsons’ brands because they offer an easier, more thorough cleaning experience. We will continue to work with our retail partners to provide our shared consumers easier access to these established brands,” Armaly added.