Arthur Zambelli, Bradshaw Home

arthur_zambelli_bradshawThe August 19 edition of HOMEWORLD BUSINESS® revealed the 14th annual “People To Watch” in housewares during the next 12 months.

Selected by HomeWorld Business editors, “People To Watch” represents a cross section of a diverse housewares business— from established to newly installed company leaders; from large to small operations, from big-box to specialty retailers; from trade show managers to celebrity endorsers.

The HomeWorld “People To Watch” are in the spotlight not only for how they might impact their respective organizations in the coming months, but also for how they might impact the overall housewares business.

Arthur Zambelli, Bradshaw Home, CEO

CREDENTIALS: With industry expertise in both the food and housewares industries, Arthur Zambelli was named CEO of Bradshaw Home in June 2019. He came to the company from Newell Brands, where he recently headed Newell’s $1.5 billion food division that included Rubbermaid, Ball Canning and FoodSaver. Previously, he held senior management positions at Oscar Mayer and on the retail side at J.C. Penney.

WHAT TO WATCH: In February 2018, Bradshaw International and Butler Home unified under Bradshaw Home after running as separate divisions since Bradshaw purchased Butler in 2003. Headed by co-presidents Brett Bradshaw and Rob Michelson, this new structure was developed to put the company in a strategic position to build on and expand their market positions in the kitchenware and cleaning categories. Additionally, increased engagement and creativity between brands was also top of mind when creating this new division. However, with Bradshaw’s desire to step back from the co-president role to focus on other interests, the company was tasked with finding a replacement that would continue the mission that Bradshaw and Michelson set out to accomplish. Zambelli was named to head the division as its CEO, while Michelson, now the president and chief commercial officer, will expand his oversight for sales, marketing and merchandising for all divisions.

In his new role, Zambelli will be tasked with the continued forward movement of the company, capitalizing on the momentum the company currently has in the marketplace. He will look to broaden offerings across channels; work with retailers to design an optimum price assortment; and to grow the brand’s private label programs.

PERSPECTIVE: With strong experience in brand management, product development, commercialization, operations and supply chain management, financial planning and customer relations, Zambelli has the background to push the brand into the future. However, he feels it is his commitment to creating high-performing cultures and the continuing development of personnel that will be critical to his success as the CEO of Bradshaw Home, as the company puts an increased emphasis on the benefits of long-term expertise.

2020 HomeWorld Business People To Watch (click on name for profile):

Rich Krause, Capital Brands

Jill Soltau, J.C. Penney

Marcelo Borges, Tramontina USA

Ross Patterson, Robinson Home

Dave Albert, Spectrum Brands

Christopher Banning, Meyer Corp. U.S.

Kris Malkoski, Arc Americas

Bryan Welsh, SodaStream U.S.

Todd Wanek, Ashley Furniture

Mike Otterman, Lodge

Mike Bauer, Libbey

Corie Barry, Best Buy

Lee Bird, At Home

Ryan Ross, Williams Sonoma

Mark Eichhorn, The Oneida Group

Ravi Saligram, Newell Brands

Derek Miller, International Housewares Association

Arthur Zambelli, Bradshaw Home

Mads Ryder, Lenox Corp.

Jay Jordan, Home Meridian