As Seen On TV As Seen In Bed Bath & Beyond

NEW YORK— Bed Bath & Beyond has been at the forefront of As Seen On TV merchandising since the segment’s big bloom more than a decade ago. The retailer initially showcased an expansive presentation of As Seen On TV products along a wall facing checkout, optimizing the impulse prospects of the category while building the retailer’s identity as a destination for the category. Bed Bath & Beyond— in a move that led the in-line mainstreaming of the As Seen On TV segment at retail— has since integrated top As Seen On TV products throughout its racetrack store layouts, balancing promotional end-cap and slat-wall placement with in-line, on-shelf presentation. A recent walk though around a Long Island Bed Bath & Beyond found As Seen On TV well represented at prime locations throughout the store.

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