Health, Comfort, Security Inspire Latest DR Launches

Ontel Products

Ontel is focusing on personal safety and children’s comfort with the launch of the Safe & Healthy UVC sanitizing light wand and Star Belly plush animal nightlights.

The Safe & Healthy kit can kill 99.9% of bacteria, viruses, germs and other harmful pathogens in seconds by holding the UVC lighted wand over all types of surfaces, according to Ontel. The compact sanitizing wand folds for storage.

Ontel, which scored a big plush hit with Pillow Pets, is rolling out Star Belly Dream Lites. Designed to comfort children at sleep time, each plush Star Belly animal features a glowing belly nightlight that projects rotating starry effects in six colors that show onto walls.

Star Belly plush animals, equipped with 20-minute light timers, are offered in unicorn, puppy, kitten and dinosaur characters in several color combinations.


IdeaVillage has expanded its Copper Fit brand beyond compression garments into other health and wellness applications with the launch of Angel Sleeper Pillow and GuardWell Face Protectors. The new items, like Copper Fit compression wear, are infused with copper to reduce odors.

The Copper Fit Angel Sleeper, formed from memory foam, features posture-correct contours to help reduce pressure and stress on the body. A cut-out design allows arms to rest at a natural, comfortable sleep position. Fitted with a machine-washable pillowcase, the Angel Sleeper Pillow is set to hit stores in December, retailing for $39.99 for a standard-sized pillow.

The Copper Fit GuardWell Face Protector offers a non-slip design that provides 30 UPF protection in a washable, breathable, thermal-regulating “Smart Technology” fabric to keep wearers cool and dry. The face protector is available at retail in one-packs at $9.99.

Allstar Innovations

Snuggie marketer Allstar Innovations has launched Happy Nappers Play Pillows, plush animal pillows that convert to sleeping blankets.

DR media in support of Happy Nappers launched in May ahead of an escalating retail rollout through the back half of the year.

Offered in rainbow unicorn and gray shark styles, machine washable Happy Nappers are set to retail at $39.99.

Allstar is also rolling out the Touch Screen Purse, a stylish cross-body purse that protects a mobile phone while keeping it accessible and usable.

Created by entrepreneur Tami Lange and backed by Lori Greiner of Shark Tank fame, the purse’s screen window allows for full use of touch screen mobile phones while offering storage for credit cards, make-up, cash, keys and more.

Each Touch Screen Purse retails for $19.99.