Ashley Enters RTA Furniture Business

LAS VEGAS— Ashley Furniture Industries became a top topic discussed among mass-market furniture vendors at the summer Las Vegas Market as the giant producer and retailer of value case goods furniture has developed a major ready-to-assemble furniture program.

The company, which already offered a limited number of RTA items, now will run a full-scale program in the furniture category, which will initially focus on bedroom furniture include beds, nightstands, dressers and chests.

Michael Pitman, Ashley svp/sales, told HOMEWORLD BUSINESS® during a showroom tour that Ashley has been putting the finishing touches on the RTA program, which will be comprehensive and include product in all the major categories where established segment suppliers play.

Although bedroom is spotlighted, Ashley will better organize categories in which it already offers RTA furniture, including casual dining and home office, gradually reconfiguring its presentation while establishing new segments in the core program as it broadens the line.

He said Ashley has product development, distribution and other resources it can bring to bear in building the RTA business. The company will back up its RTA product range with delivery through its distribution system with the intent to ensure consumers get what they ordered in one to two days.