Atlanta Market Enhances Virtual Tools To Support Buyers

International Market Centers is enhancing Atlanta Market interactive digital tools to support buyers before, during and after the upcoming Summer 2020 Atlanta Market, scheduled to be held August 13 to 18, at AmericasMart Atlanta.

The Atlanta Market Remote page, available at AmericasMart.com/AtlantaRemote, is a digital hub for discovery, sourcing and shopping. It features a new Atlanta Market Catalog Connexion and a digitally augmented Atlanta Market Magazine plus a concentration of other educational and market planning resources.

“Physical meets virtual this summer for Atlanta Market,” said Dorothy Belshaw, IMC chief marketing and digital officer. “With the COVID-19 crisis disrupting Atlanta Market, we are tapping our proprietary digital tools to pivot to an in-person and online hybrid that will present a robust buying and selling experience for our buyers and brands. These digital tools are not a replacement for the scheduled in-person market but serve to enhance the experience.”

In addition, the Atlanta Market Remote webpage provides trend features and online education plus a listing of showrooms open either physically or virtually for the summer market. Temporary exhibitors are listed, despite cancellation of the trade show portion of the market this summer due to the pandemic.

The Atlanta Market Catalog Connexion provides product sourcing and discovery opportunities via a keyword-searchable library of brand catalogs from showrooms and temporary exhibitors in every category. The system allows suppliers to leverage their existing catalog assets to showcase full product lines and enables buyers to visually source across brands and request product information.

Through integration with ShopZio, a B2B e-commerce platform, buyers also can directly purchase select products from the Atlanta Market Catalog Connexion plus 1.5 million more SKUs available for purchase through ShopZio. This new, interactive tool goes live on August 5 and will useable throughout the year.

All market educational programming is being presented online for the summer market. Recordings of the nearly 30 webinars presented to date are available now on the Atlanta Market Remote page with an additional 10-plus set to be presented and posted before the market.