Atlanta Market is gearing up to kick off the summer market season with new dates and a modified format that will allow retailers and designers to source new product during their recovery from the COVID-19 pandemic.
According to International Market Centers, which facilitates the Atlanta Market, the 2020 summer market will be staged August 13 to 18, 2020 at AmericasMart Atlanta, with buying across its complete product collection alongside introduction of new enhanced safety protocols.
“With renewed strength and focus, we are moving forward to help our community get back to business,” said Bob Maricich, International Market Centers CEO. “While it is going to feel like a different type of market in Atlanta, the purpose remains the same: to connect the right buyers and the right sellers at the right time.”
Atlanta Market said its 1,000-plus showrooms are set to be open throughout the six-day August market and the temporaries will showcase a range of gift, home décor, gourmet, tabletop, seasonal and fashion merchandise, presented August 14 to 17 in a modified format that allows for social distancing and traffic management.
The summer market’s educational programming and trend presentations will be presented exclusively online. In the months leading up to market, Atlanta Market will present educational webinars that emulate at-market seminars. From safety protocol to trends talks and social media training, the information presented will prep buyers to have a safe and productive experience.
During market, Atlanta Market will take to social media to present daily videos featuring showrooms, temporary exhibitors, safety policies and campus tours. A full schedule of virtual programming will be announced in the coming weeks.
This summer, Atlanta Market also launches a new website that will be a hub of information and planning tools exclusive to the semi-annual market as well as an improved brand and product search. Additionally, improved usability will allow users to connect with brands between markets through ShopZio, the company’s B2B ecommerce platform.
In consultation with a top global epidemiologist from Emory University, IMC introduces new “Together Safely” protocols including the required use of personal protective equipment, temporal monitoring, social distancing, occupancy control, hand sanitizing/cleansing and significantly enhanced housekeeping. IMC encourages attendees to prepare for the market by familiarizing themselves with the protocols at TogetherSafely.com.
IMC will also institute new registration requirements this summer. Elements include contactless badging, phased access and capacity limitations. Pre-registration, which is mandatory, is now open for the summer market.
The Atlanta Market’s signature Shop the Show program will return. The Shop the Show: Alumni at Home Edition will feature 10-plus participants and introduce five new themes that are especially relevant in times of social distancing: “The Art of Home,” “Cozy Up at Home,” “Do Your Home Work,” “Kitchen Comforts” and “Retail Revival,” with blog posts, look books and social media posts.
Product discovery also continues with the second presentation of IMC’s Market Snapshot, which showcases favorite new products as well as best sellers from coast to coast.