Author Donna Boyle Schwartz

Executive Profile
Deb Danielson, Director of Merchandising, Target

Target garners kudos throughout the kitchen appliance category, and most industry executives credit Deb Danielson’s visionary leadership and emphasis on branded merchandise as being key factors in the chain’s success.

Executive Profile
Taylor Martinez, Assistant Buyer, Costco

Costco is known as a go-to destination for consumers looking to stock up on everything from food to floor care, and a relatively new assistant buyer, Taylor Martinez, is attracting attention in the home environment and personal care appliance categories.

Appliances
Kalorik Marks Milestone With New Partnerships

Kalorik is marking its 90th anniversary this year with a host of fresh products, licensing and marketing programs, including a new licensing agreement with “Mad Hungry” television personality and cookbook author Lucinda Scala Quinn; a new limited edition air fryer illustrated by French artist Luiza Laffitte; and a new line of “rapid” appliances developed in partnership with the technology firm Strix.

Appliances
Breville Virtual Tour Encourages Pizza Making

Travel restrictions haven’t stopped Breville from hosting entertaining special events. The company is hosting a virtual “meet the makers pizza tour” featuring local celebrity chefs sharing tips on how to master pizza at home using the Breville Smart Oven Pizzaiolo.

Appliances
Kitchen Electric Sales Heat Up As Consumers Get Cooking

James Beard called bread “the most fundamentally satisfying of all foods” and it seems today’s consumers agree, propelling sales of breadmakers to new heights. Indeed, sales of kitchen appliances have surged in recent weeks, as the COVID-19 health crisis and stay-at-home mandates fueled a renewed interest in home cooking, especially appliances suited to making comfort cuisine— sandwich makers, slow/multi-cookers, air fryers, convection/toaster ovens— as well as appliances used for fun foods, including popcorn makers, indoor grills and treat makers.

Appliances
Zojirushi Teams With Sanrio To Launch Hello Kitty Housewares

Zojirushi is bringing pop culture icon “Hello Kitty” to life in partnership with global lifestyle brand Sanrio. The collaboration represents the first licensed collection in Zojirushi’s history and will encompass some of the supplier’s signature products, including an automatic rice cooker and stainless steel mugs.

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