Balmuda has launched the “Recipes for a Better Life” campaign, a chef-driven video and recipe series designed to support the company’s commitment to innovative technology that will enhance a morning routine.
The campaign is inspired by the company’s signature brand message, “Better Morning, Better Life,” the philosophy that a better morning routine can enhance and enrich daily life. Balmuda launched its assortment in the U.S. in April 2020 with its toaster and electric kettle.
“I created Balmuda to help enrich people’s daily experiences,” said Balmuda CEO Gen Terao. “I believe that every good day starts with a great breakfast, and the toaster and kettle contribute to an unforgettable, refined morning routine.”
The campaign features videos, recipes and interviews from chefs throughout America where they share how they celebrate nourishing, intentional mornings at home with recipes amplified by features specific to the appliances. Chef partners include Amanda Michael, chef and owner of San Francisco’s Jane the Bakery, who shares her recipes for Seed Toast with Almond Butter and Jam and Croissant Sandwich with Eggs; Gregory Gourdet, chef and Bravo’s Top Chef All Stars, who showcases his morning ritual through a short film and recipes for Peach, Berry and Nut Butter Toast and Eggs Baked in Chili Oil with Dried Tomatoes and Oregano; Naomi Pomeroy, James Beard Award-winning chef of Portland’s Beast, who shares her recipe for Breakfast Curry Toast; and Tyler Malek, the co-founder of ice cream brand, Salt & Straw, who will share a unique recipe in the coming weeks.