Barker Leaves Hayneedle, Joins Sportsman’s Warehouse

Jon Barker has left Walmart-owned Hayneedle.com, where he was president and CEO, to take the position of president and COO at Sportsman’s Warehouse Holdings.

In that role, Barker is supervising the marketing, supply chain, operations, compliance and technology functions of Sportsman’s Warehouse. He will also lead the expansion of the company’s e-commerce business. He reports to John Schaefer, Sportsman’s Warehouse CEO.

“I have known Jon for almost 20 years and not only is he an excellent retail executive, he is also a passionate user of our products,” Schaefer said. “I am very pleased that he is joining Sportsman’s Warehouse at a pivotal time in our growth trajectory when we have reached 77 stores, and we believe we still have substantial store expansion opportunity ahead of us. His leadership skills and proven track record of success combined with his extensive knowledge of multi-channel retail and ecommerce make him a perfect fit. I have no doubt that Jon will quickly bond with and add tremendous incremental value to our existing management team.”