Beaba, a juvenile and baby product manufacturer, has appointed Lisa Speransky as chief executive officer of its North American subsidiary.
Speransky’s experience includes building and leading her own company, Ivy League Tutors Network, for 12 years, and nearly ten years in the juvenile products industry including her work with Oxo on the creation of its juvenile brand and product line, Oxo Tot. She was also previously on the marketing management team for Beaba USA and helped the company launch its Babycook Pro baby food maker in the North American market.
“I am excited to be leading the U.S. division of this company at such an exciting time for the brand, as we expand our marketing efforts, expand our U.S. based team, and grow into new categories as part of a three year plan,” said Speransky.
Beaba offers parents a full line of baby food preparation, storage and accessories, including a steam cooker and blender that makes baby food. The company said that a new color range will be launching in early 2016, including neon yellow as well as rich blues and grays, all of which are gender neutral.