The pop-up shop phenomenon keeps evolving, as now demonstrated by the launch of a Beatlemania holiday outlet in New York City.
Open now through December 22, the pop-up shop stocks a selection of Fab Four-themed gifts. Products range from holiday sweaters to mugs to a Beatles pinball machine, offering shoppers fashionable and gift-worthy items for every type of Beatles fan, according to the company. The facade of the 163 Mercer Street shop incorporates iconic Beatles imagery, but fans who can’t make it to New York won’t necessarily miss out on the experience altogether as the pop-up shop has an online presence as well.
Sony Music’s The Thread Shop and Apple Corps. created the shop in part to celebrate and showcase the first wave of products available under a new licensing agreement for Beatles merchandising rights in North America.