As the company reopens stores, Bed Bath & Beyond is welcoming back customers with the new “Home is Everything” advertising campaign.
Evolution Bureau created the advertising campaign, which has launched across radio, digital, and social channels, including YouTube, Facebook and Instagram. The digital video and radio commercials acknowledge that homes have meant everything to consumers over the past few months, and Bed Bath & Beyond stores are now open to provide people with the means to enhance their homes as the COVID-19 pandemic enters a new phase.
On May 22, Bed Bath & Beyond reopened 500 namesake stores, with contactless curbside pickup expansion and the return of nearly 11,000 furloughed employees across North America.
See the commercial here: