To support a just-launched initiative, Bed Bath & Beyond is releasing a new television commercial dubbed “Home Is Everything.”
The TV spot is another element of the company’s Bringing Home Everywhere campaign, which includes a $10 million product donation including home, baby and infant, health and personal care, and food and beverage. Bed Bath & Beyond designated the donation to provide home comfort and essential support to communities and those on the frontline of the pandemic across the U.S. and Canada.
Evolution Bureau created the spot, which highlights how the home has changed in the current coronavirus-impacted times when the bedroom is also a gym, the dining room has been morphed into a home office and classroom, and parents are becoming teachers, chefs and even barbers.
The spot will air nationally on May 27 and 28 with supporting digital and social advertising running from May 28 to June 3. See the new ad here: