Bed Bath & Beyond Appoints Gupta Chief Strategy And Transformation Officer

Bed Bath & Beyond has appointed Anu Gupta as chief strategy and transformation officer, effective October 5, 2020. Gupta will be responsible for the company’s comprehensive strategy and transformation program, including continuing to develop and implement strategic growth initiatives across the company.

Gupta will help to modernize the company’s operating model, enhance the digital-first, omni-always shopping experience for customers, and increase profitability across the business. Gupta will also leverage and expand the use of data and analytics to deliver a customer-inspired approach to drive growth and performance. She will report to John Hartmann, chief operating officer and president, buybuy Baby.

Gupta joins Bed Bath & Beyond from JYVE Corporation, a leading retail technology platform and talent marketplace, where she was chief operating officer. Previously, she was svp/strategy execution and operational excellence at Target, where she was responsible for a multi-year initiative to restructure Target’s product portfolio, digital and operational capabilities, and go-to-market processes. Before this she held leadership positions at private equity firm Hellman & Friedman, Michaels and Safeway.

Hartmann said, “As we continue to transform our company into a truly omnichannel retailer, we need dynamic, unconventional, and expert leaders like Anu to lead change across the organization.  Anu’s industry experience, strategic leadership and operational expertise will help us execute our vision while we create a strong, durable business model for the future.”