Bed Bath & Beyond has appointed Rick Wilkins as regional vice president for the west region, effective immediately. Wilkins will report directly to Gregg Melnick, evp/chief stores officer, and will play a key role in the planning and execution of the company’s store optimization strategy.
Wilkins will oversee operations for approximately 300 of Bed Bath & Beyond’s retail stores across 20 states, and execute the previously announced store optimization plan. He will join a cross-functional team responsible for implementing a suite of new store capabilities, including further improvements to buy-online-pickup-in-store, curbside pickup and same day delivery services. The team also plans what is said to be a robust reimagination of store operations, including enhanced customer service, improved product assortment and better communication of value in-store, as well as expanded capacity to support faster, more efficient customer order fulfillment in-store or at home.
Wilkins joins Bed Bath & Beyond from Gap Inc., where he was territory vice president for Old Navy. Prior to his tenure at Gap Inc., Wilkins held roles at Starbucks Coffee Company and Target, where he executed plans to maximize store efficiency and implemented profit-improving measures across markets.
Melnick said, “We are creating a truly omni-always shopping experience to support the digital-first shopping preferences of our customers. Our comprehensive store network is key to the 360-degree shopping experience we can provide, allowing customers to buy online or through our app and enjoy contactless curbside pickup from one of our stores within two hours of ordering. Rick is an expert retail operator, whose deep experience driving profitable growth and an omni-always in-store experience will help us make it even easier to feel at home with Bed Bath & Beyond.”