Bed Bath & Beyond Campaign Invites Consumers To ‘Enjoy The Present’

Bed Bath & Beyond is expanding its Black Friday and Cyber Monday deals as part of a comprehensive plan to provide value to customers this holiday season. The company is inspiring its customers to “Enjoy the Present” in its holiday marketing campaign.

The company’s Enjoy the Present holiday advertising campaign focuses on how every moment this holiday is a gift and invites us all to enjoy the present. The real magic of the holidays is in cherishing the people closest to us in the place that’s closest to our hearts— our homes. Bed Bath & Beyond’s campaign will inspire people to give meaningful gifts that matter in a campaign that will run across digital channels, including Facebook, Instagram, Pinterest, Hulu and YouTube.

The retailer will also expand its Black Friday and Cyber Monday promotions this year. Starting on Thursday, November 26 through Saturday, November 28, Black Friday offers will include 20% off entire online purchases; 25% off entire in-store purchases, including curbside and store pickup orders; and customers can come in-store to get 25% off their total purchase, no coupon necessary all-day Friday, November 27 and Saturday, November 28. Beyond+ members will receive 25% off their entire purchase any way they shop from November 25 through  November 28.

Bed Bath & Beyond will also offer two-day deals in-store for Black Friday, including on a Shark Ion Robot Vacuum R77 with Wi-Fi for $168.74 with offer saving $211; a Ninja Foodi 5-in-1 Indoor Grill with Air Fryer for $164.99 with offer saving $75; and Keurig K-Select Single Serve K-Cup Pod Coffee Maker for $59.99 with offer saving $70.

Cindy Davis, evp/chief brand officer of Bed Bath & Beyond and president of Decorist, said, “This year, more than ever, we’ve learned that every moment is a gift, so we want to help our customers with inspiration, value and ease throughout this holiday season. Beyond+ is the secret weapon to save and our expanded Black Friday and Cyber Monday promotions, daily deals and gifts of the week, mean there are more ways to take advantage of incredible value than ever before. We want our customers to be able to shop however and whenever they are most comfortable, so we’ve made it faster, safer and easier than ever to shop through our new BOPIS, curbside pickup and same day delivery services. And we know more customers will be celebrating the holidays at home so we’re providing design ideas and holiday tips to inspire our customers to get their homes holiday ready. So, whether it’s a thoughtful gift for friends or family, the quilt that will make your home even more cozy, or the last-minute item you need to make Thanksgiving dinner special, we’ll be here to help our customers enjoy the present this holiday season.”