“College from Home” is a new Bed Bath & Beyond take on its back to school/college campaign. The retailer is launching the initiative in cooperation with online interior design brand Decorist as a dedicated effort to help parents and their children redesign bedrooms as remote learning spaces.
The company will provide expert space creation tips communicated through a new College from Home web sub-site. With input from Decorist, a business owned by Bed Bath & Beyond, College from Home will offer free design tips, curated assortments and inspiration for students to create functional learning spaces at home. Whether students are studying on campus, living in an apartment or studying learning from home, Bed Bath & Beyond is providing relevant, value-driven products, solutions and a college savings pass.
The program will offer online shoppers study at home dorm essentials including lap desks, organization tools, accessories, and bedding that can transform childhood bedrooms into appealing dorm spaces. The design team at Decorist created three virtual rooms decorated to provide students inspiration as they organize their own spaces. The Chill Camp Vibes room features a natural and rustic vibe, with muted colors and outdoorsy elements for a camping-out feel, while the low-key Bohemian space comes off bright and cozy, with vintage-inspired pieces and cool modern touches. Modern Glam features pink and gold with plenty of plush, fluffy accents that come together for a mature, chic look.
Among the topics College from Home covers are creating a cohesive room look, style preferences, appropriate seating, lighting, room accents, comfort, organization and even snacking habits. Decorist provides a style quiz to help students get a sense of where to take their rooms, and Bed Bath & Beyond even will connect those interested with an online designer.
“College students are adjusting to a new learning environment this year,” said Cindy Davis, evp/chief brand officer, Bed Bath & Beyond, and president, Decorist. “In July, we saw searches on our site up more than 200% for desks and office chairs compared to the same period last year. They need design guidance and inspiration to create a conducive space, whether they’re living at home or on campus. With that in mind, and along with insights from current students, we designed these spaces to set students up for academic success, as well as to be cozy, comfortable and personal.”