Bed Bath & Beyond Expands Google Cloud Partnership

Bed Bath & Beyond has expanded its relationship with Google Cloud through a multi-year collaboration that will accelerate its omni-always transformation, enabling the company to better serve customers in a digital-first environment. To perform this work, Deloitte will also serve as strategic transformation services partner.

The retailer has committed to a five-year agreement with Google Cloud to deploy a range of platform solutions to further personalize the shopping experience for customers, enhance fulfilment capacity, and optimize merchandise planning and demand forecasting.  Bed Bath & Beyond will leverage a number of Google Cloud technologies, including BigQuery, Spanner, Google Compute Engine and Google Kubernetes Engine, to establish a singular view of customer data across its portfolio of brands.

Mark Tritton, Bed Bath & Beyond’s president and CEO, said, “From day one, Google Cloud has leaned in, showing true partnership and a desire to help us grow, be more efficient and effective as a business.  I welcome the opportunity to expand our relationship, supported by Deloitte, creating a unique combination of expertise and authority to deliver a truly omni-always, personalized shopping experience for our customers.”

Bed Bath & Beyond initially partnered with Google Cloud in 2017.